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SCORE Lunch and Learn at CDME
Do you have an idea or finished product? How do you scale up and get it to market?
SCORE Columbus will provide you with information and advice on the steps required to go from a product idea to scale up and how to effectively use marketing techniques to generate sales on a budget.
We will touch on how to scale from prototypes and samples to domestic or overseas production, along with associated patent, copyright, inventory and financial considerations. We will also discuss how to define and find your target market and potential customers and how to plan and manage your marketing plan mix to reach this audience on a budget.
Jerry Jones is an entrepreneur at heart, with over 35 years of sales and product development experience in both consumer product goods and business-to-business products and services, with specific expertise in importing and exporting. Jerry has owned a number of small businesses and is currently the owner of many innovative product patents through his own company. He currently has products for sale on the internet and TV.
Karen Durand is a SCORE Mentor and retired Brand and Shopper Marketing Executive with 32 years of experience at a variety of CPG & B2B companies, including Kimberly-Clark, Corp, Specialty Foods Group, Inc., International Paper and Gibson Greetings. She has also owned her own small business. Learn from her years of experience in generating website content to market goods and services.
Marce Epstein is owner of OhioGhostWriter and relies on her industrial manufacturing and corporate experience to develop inbound marketing strategies to drive digital engagement across platforms. She writes customized content to help execute those strategies and uses your company’s vision to create strategies and messaging that will communicate your organization’s expertise to your target markets. Marce is a writer with steel toed shoes.
This lunch and learn event is targeted towards Ohio-based, small and medium-sized companies engaged in manufacturing.
This free event is made possible by the generosity of Ohio Development Services Agency and the Manufacturing Extension Partnership program. OSU's CDME was chosen to support the National Institute of Standards and Technology’s (NIST) Manufacturing Extension Partnership (MEP). The MEP program provides easy access to university researchers, facilities, equipment and students in support of small and medium sized businesses.